

To understand how we got here, you need to understand the history of trash-talk. White defended its use in promotional material saying it was ‘ part of the storyline’. Instead, what UFC did was use footage from the incident to hype the later fight against Nurmagomedov – treating it as if it were any other piece of classic trash-talk. He wasn’t pulled from the card, he wasn’t fined. Sure, the law had its way – McGregor accepted a plea deal – but there seemed to be no consequences for him from UFC. In reality, McGregor’s ‘despicable move’ had few repercussions for the fighter. I think after this disgusting and despicable move, I think everybody’s relationship (including mine) with Conor is going to be not so great.” He added: “This was a really bad career move for him. Moments before McGregor was forced to tap out by Nurmagomedov “This is the most disgusting thing that has ever happen in the history of the company,” he said.

In one of the pressers, McGregor referenced the event, saying: “I just thank the Lord Jesus Christ that that man doesn’t have the balls to step off that bus … this man would be dead right now.”Īt the time, UFC president Dana White was publicly incandescent. In April, two fighters were injured after McGregor threw a trolly through a bus window carrying a number of UFC fighters - including Khabib. Indeed, there was a dark cloud looming over UFC 229, hanging around the event like a bad smell from the off. It wasn’t the first time McGregor had taken the fight out of the ring. “It’s a skill which can sometimes be just as important as punching or wrestling” As trash-talking goes, it was nasty and calculated to systematically get inside Nurmagomedov’s head. In the second press conference, he turned up so late Khabib actually left instead of waiting for him. From the first pre-fight press conference onwards the Irishman unleashed all the bravado and machismo his patented brand of swagger could muster - from calling his opponent’s trainer a terrorist, insulting his Muslim faith, to predicting he’d “knock that man’s nose straight up into the nosebleeds”.

"Saying those things is what gets you ready to go out and act on it, and I'll be very curious what Conor's approach is.He may not have fancied chatting much at that point, but in the run up to this fight, Conor McGregor, true to his personal brand, would not stop talking. "But it was a meaningful difference whether Conor is aware of it or not, saying those things isn't just good for ticket sales or making your opponent second guess themselves.

"He got into that ring as though he was above Poirier and I'm sure he felt that way he'd already dusted Poirier, it wasn't a close contest and at no point during that fight was he ever in trouble and it was a pretty short night. "He stopped putting that pressure on himself and I'm not sure that Conor understands that was the difference in the second Poirier fight, it was the approach. "That's one of the sides to the positive talk that when Conor started the PR tour and he quit doing those things, he quit being brash, it wasn't just a letdown for us fans that enjoyed that commodity that he brings to the table, the entertainment. "He's got no business being in there with Floyd Mayweather in a sport he's never done before and Floyd has never lost at, but he did it and he did it very well. "He's got not business stopping Chad Mendes' takedowns or scrambling and getting up from the bottom when Chad is on top of him, but he did it. "Conor McGregor is a guy from Ireland with a damn good left hand, so what?" Sonnen continued.
#MCGREGOR BOXES TRASH TALKER SERIES#
Sonnen, an influential voice in the world of combat sports who fought for the UFC world title three times, believes that McGregor was able to overcome a series of obstacles due to his mentality. "I believe Conor wasn't trying to talk Jose Aldo or Floyd Mayweather out of something, he was trying to talk himself into something, and he succeeded." "I believe that Conor was like me, where he started to make these claims and how saying these things out loud effected him inside and also how it effected his training and his discipline and work ethic. "When everybody thought he was out there being an entertainer or trying to get in Jose Aldo's head, I don't believe that's what was motivating. "I only bring that to you because later in my life when I started to do it, I did believe it, and I believe that Conor McGregor went through the same thing. "I would have felt silly, what if somebody saw? I didn't believe it.
